I grow organic traffic for fintech companies and build stuff on the internet

I've been marketing startups since 2015. I'm a growth marketing manager at Airwallex specializing in SEO and AEO. On the side, I love building gamified websites and apps.

See the projectsGet in touch
Nicolas Straut
Worked at AirwallexNorth OneFunderaOrchardVoiceform
Written for ForbesThis Week in Fintech

Results

95K+
Monthly organic sessions at Airwallex
397%
Organic traffic growth at North One
90+
Links earned from DA 90+ sites through digital PR and data reports

Career

Currently

Airwallex

2025 to now

Manager, Growth Content Marketing

  • Worked with the US team to grow organic traffic from 11,000 to over 95,000 sessions a month.
  • Built marketing systems on Claude, Gemini, and Glean agents, used by teams across the company.
  • Helped to develop AEO best practices and grow LLM visibility and brand mentions for Airwallex US and Canada.

Previously

North One

Almost 5 years

SEO and Content Marketing Manager

  • Grew organic traffic 397%.
  • Earned links from 90+ DA sites through digital PR and data reports.
  • Ran content, SEO, and AEO strategy, including the free invoice and estimate generators and the geo pages behind growth.

Fundera

3 years

SEO Distribution Lead

  • Managed agencies, freelancers, and the work of other SEOs.
  • Worked across on-page and off-page SEO.
  • Company acquired by NerdWallet.

Consulting

Orchard

1 year

SEO Consultant

  • Built hundreds of backlinks.
  • Ran keyword research and content outlining.
  • Wrote the content plan behind their link building and organic traffic.

Voiceform

6 months

SEO Consultant

  • Grew the site from a few hundred sessions a month to over 5,000.
  • Worked across on-page and off-page SEO.

Side projects

What I'm building in my spare time. Both are live, and every tool and calculator is free and runs in the browser.

Live

Solvent

usesolvent.com

Handle 1099 and self-employed taxes confidently

Free tools and calculators for people who file 1099 income, plus guides that explain the rules behind each one. Everything uses this year's IRS figures, and nothing you enter is stored.

I built Solvent to help self-employed people and freelancers handle their taxes, with free tools and resources they can actually trust.

Tools Quarterly tax estimator ↗ Self-employment tax calculator ↗ Invoice generator ↗
Visit usesolvent.com →
Live

Tweed

usetweed.com

Retirement planning tools that show their work

Free retirement and investing tools and calculators, plus guides covering the mechanics behind them. Each calculator shows its formula and the 2026 IRS and SSA figures it uses.

Tweed does the same for retirement. Free tools and guides so people can plan for it with confidence.

Tools Retirement calculator ↗ CD calculator ↗ Roth conversion calculator ↗
Visit usetweed.com →